When I started this dream I set out to do things differently after working at top fashion companies and finding my own wedding dress search in the area quite disappointing. I dreamt of creating a space where dresses are made to order, designed for modern brides, a nod to fashion trends and all in a luxurious setting.

So, that’s how we do things here.

When you come in for your Lotte Rose appointment you are welcomed by myself, (and if you’re coming on a Saturday you’ll also meet Sam & Mumma Lotte Rose). You’ll walk into our super pink, dried-flower filled space, and find yourself in a comfortable fitting suite, just for you! Perfect for heartfelt moments and a personal styling experience. I am here to create your bridal haven, it’s so much more than a wedding dress, this is your moment.  

Every gown you try on is hand picked by me from designers I know you’ll love as a modern and fashionable bride. We have lots of veils & accessories and just love coming up with creative ways to combine your favourite elements of dresses to create something a little bit unique, just for you.

We are a small business with integrity and lots of love. We can’t wait to welcome you and help you find the dress of your dreams.  

Thank you for letting me be part of your story. 


Charlotte xo


Meet the team, Lotte Rose Bridal, Bedford, Bedfordshire

Charlotte - Owner

I grew up in Bedford but always chased the city dream from a young age. Having worked in the retail industry for over 15 years I have had the pleasure of working for some pretty amazing companies. At the age of 19 I went off to London and started working in the world famous Selfridges and Harrods. I was then super lucky to secure a place at London College of Fashion to study for a BA hons in fashion buying and merchandising. 

Upon graduating I went on to have a fantastic buying career at Kurt Geiger and Dune, met some great people and got to travel – it’s really surreal being in the factories and watching your own designs being made! In early 2020 I decided it was time to head back to Bedfordshire and start my dream, and so here we are. 


Sam - Stylist


Sam is part of our Saturday team. With a background in customer service Sam is perfect at making brides feel instantly at ease. She has a relaxed, easy-going approach and wants to make every bride feel incredible. 

When Sam isn’t in the boutique you’ll find her working hard at Bedford Hospital as she’s one of our very own key worker hero’s Monday-Friday!

Sam says… “I love the fact that I’m involved in one of the most important decisions of a brides wedding day, and I love getting excited with the brides on their journey. I can’t wait to welcome brides into the most exciting bridal boutique in Bedford”


Meet the team, Lotte Rose Bridal, Bedford, Bedfordshire
Lotte Rose Bridal Shop

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